Team Sircle

Cindy Engstrom

Cindy Engstrom

CEO and Founder

Cindy originally hails from Canada and she loves finding new ways that technology can make people’s lives better. Sircle Advertising is Cindy’s fourth startup company. Cindy ran her first company at 27 years old, leading the charge for retail startup in the Midwest with a chain of four stores. Eventually the call of high tech lured her westward.

Cindy has worked in technology since her first tech job in 1997 when she fell in love with the Internet. Since that time, Cindy has been on the leading edge of new consumer technologies carving award winning (CES, TechTV, Mobile Innovation) marketing paths with a dot com company called @mobile, a wireless application service provider, and then Wildseed Ltd., the innovator of the precursor to the iPhone. Both companies were acquired for their innovative technologies. Cindy is very passionate about the consumer’s role in the advertising value chain. She has published a white paper on her thoughts regarding the emerging category she identifies as Advertising Relations.

Observing the shifts in online advertising and consumer sentiment in the last decade, Cindy identified a huge market opportunity for intelligent sampling that would fuel customer acquisition. She and the team have since gone onto to prove their hypothesis and are now scaling for growth.

Cindy studied business administration at Marquette University, earning her MBA. She also studied at the University of Antwerp in Belgium and earned her BA at the University of Toronto. She holds two patents and another pending. She holds a purple belt in Kung Fu. And, her favorite, she proudly holds the hands of her three little girls, her little boy and her husband.

Eric Engstrom

Eric Engstrom

Chief Strategy & Technology Officer

As Sircle’s Chief Strategy and Technology Officer, Eric is tasked with implementing the company’s mobile strategy and native advertising deployment. Sircle is Eric’s fifth startup company with four successful exits under his belt.

Eric is a talented technologist with a distinguished track record that includes 80 patents, creating new technologies such as DirectX, DirectX Media, and the linux based Wildseed smart phone, Identity. Eric’s inventions have had dramatic impact on ecosystems and moving markets. A senior executive from Microsoft and AOL, he is recognized industry wide for building high-performing teams, inventing new technologies and strategies, turning around underperforming businesses, and driving significant top and bottom-line improvements. He has built and managed businesses in the USA, India, Japan, Europe, and China. His most recent post was General Manager of User Centric Advertising at Microsoft.

In his free time, Eric practices shaolin kung fu with his two oldest daughters and spends time at his Tony Stark esque “lab” that sits on eight acres in the suburbs of Seattle. His current inventions include a new Internal Combustion Engine, a motorcycle safety device, and a high tech air purifier.

If he had more free time he would play with all of the tools he never gets to use. He loves spending time with his four children and his beautiful wife.

Tom Marvin

Tom Marvin

Strategic Advisor – Interim Director of Business Development

Tom is a serial entrepreneur across multiple markets. He began his career selling minicomputer systems in 1983 at Hewlett Packard. Subsequent to HP he was National Sales Manager and then, at 28, President of PacSoft, a Seattle area software company before it was sold in 1989. Over the following years Mr. Marvin co-founded, built, and sold three more software companies: MicroQuill (to Compuware), Sabaki (to Microsoft), and XYZFind (to Interwoven). Currently Tom is a cofounder of two startups -- a next-generation air purification technology for the residential market in China and an auxiliary motorcycle braking system that uses a suite of inertial sensors. Tom graduated Phi Beta Kappa from Colorado State University in 1982 with a BS in Mathematics and Geology.

Tom is the proud father of 3 children. He enjoys spending time with them and building companies. An avid golfer when he finds a day off, Tom can be found in the sunshine on the links.

Kevin Wood

Kevin Wood

Software Engineer

Kevin grew up in sunny Phoenix, though he didn‘t learn to enjoy the desert until after he’d left it when he was 21. Kevin opted to stay in-state for school at the University of Arizona in order to save on tuition, which is a decision he has no regrets for whatsoever.

While majoring in computer engineering, Kevin landed two internships at Microsoft, which eventually brought him out to Seattle right after his graduation in 2009. He spent the next four years working for Microsoft, working first on high performance, distributed computing, and then on a cancelled e-commerce and marketing platform. Kevin left amidst a tedious reorganization, feeling a burning desire to try the start-up experience plus spend time on personal projects and extended travel.

When not working on Sircle projects, Kevin finds time for many other personal projects. His passion for design and automation are untiring, and he is often brainstorming new ways to fit technology into his lifestyle. Besides technology, Kevin also enjoys cooking, coffee, mixology (of both liquor and music), seeing shows, traveling, and inspiring others to create anything within their means.